A Local Technical Representative (also known as Local Agent or Local Representative) is a person or company appointed by the Marketing Authorization Holder (MAH) to act as the official liaison between the MAH and local health authorities. The role of an LTR is critical in ensuring that medicinal products comply with the regulatory standards of the country in which they are marketed.
In many African nations, it is a legal requirement for the LTR to be a certified pharmacist, ensuring that the representative has the expertise to handle all regulatory and compliance issues effectively.