Fill out the form below to receive the complete PDF guide directly in your inbox. This resource provides clear, step-by-step guidance to help you make the most of the information we’ve prepared for you.
Kenya
Kenya Pharmaceutical Compliance Guidelines
The Kenya Pharmaceutical Compliance Guidelines provide a framework to ensure ethical promotion, advertising, and marketing of pharmaceutical products. Developed by the Pharmacy and Poisons Board (PPB), these guidelines are intended to safeguard public health by ensuring that healthcare professionals and consumers receive accurate, balanced, and evidence-based information about medicines.
They set out standards for promotional practices, interactions between pharmaceutical companies and healthcare providers, and the responsibilities of marketing authorization holders. The guidelines emphasize transparency, prohibition of misleading claims, and adherence to internationally recognized principles of ethical pharmaceutical promotion .
Use Cases
-
Pharmaceutical Companies: Aligning marketing and promotional activities with ethical standards to avoid penalties and safeguard brand reputation.
-
Healthcare Professionals: Using the guidelines to evaluate the credibility of promotional materials and interactions with industry representatives.
-
Regulatory Authorities: Monitoring and enforcing compliance to ensure public health protection.
-
Policy Makers & Legal Teams: Referencing the framework for drafting or reviewing healthcare regulations and legal enforcement policies.
-
Academia & Researchers: Providing case studies and reference points for courses in pharmacy, medicine, and regulatory sciences.
Key takeaways you'll learn
